The Netherlands Will Stop Using Holland As Its Nickname The Netherlands will stop using Holland as its nickname in the new year as part of a $220,000 rebranding campaign. 自2020年起，“Holland(荷蘭)”這一名稱將被停用,這是荷蘭政府耗資22萬美元（約合人民幣154萬元）重塑國家形象計劃的一部分。 The country&`&s government is looking to update its international image ahead of the 2020 Olympics and the Eurovision Song Contest, which the Netherlands will host. 荷蘭政府希望在2020年奧運會及歐歌賽舉辦之前，通過“改名”進(jìn)一步提升國際形象,下屆歐歌賽將在荷蘭舉辦。 The name Holland only refers to two of the country&`&s 12 provinces, North-Holland, where Amsterdam is located, and South-Holland, the home of Rotterdam and The Hague. However, the nickname is often used to describe the entire country, officially called the Kingdom of the Netherlands. “Holland(荷蘭)”這個名字僅指該國12個省中的兩個省，即阿姆斯特丹所在的“北荷蘭省”，以及鹿特丹和海牙所在的“南荷蘭省”。 然而，這一名稱卻經(jīng)常被用來代指整個國家，荷蘭的官方全稱為尼德蘭王國。 The government is spending $220,000 and, come January, companies, embassies, ministries and universities will only refer to the country using its official name. It is reportedly part of a plan to draw tourists to other parts of the country as some cities battle over tourism. 自2020年1月起，荷蘭國內(nèi)公司、使館、政府部門和大學(xué)只能使用其官方名稱“尼德蘭”來指代該國，該計劃將耗資22萬美元。據(jù)報道，該計劃也是為了吸引游客到荷蘭其他地方旅游，因為荷蘭一些城市正面臨“過度旅游”這一難題。 Earlier this year, the government revealed a new logo for the country so it can be "recognized internationally," according to a press release. The logo combines the initials NL with an orange tulip, the Netherlands&`& national flower. 據(jù)報道，今年早些時候，荷蘭政府公布了新的國家標(biāo)識，以得到“國際認(rèn)可”。新標(biāo)識將“尼德蘭（Netherlands）”的英文縮寫NL與荷蘭的國花橙色郁金香組合在一起。 It said it expected the number of international visitors to reach 30 million in 2030, which will increase the pressure on the quality of life and the environment, and makes it necessary not only to promote the country, but also to emphasise a broad and sustainable development of the Netherlands. "It is important to convey to the world what we are good at," Wiebes said. 該委員會表示，預(yù)計到2030年，到訪荷蘭的國際游客將達(dá)到3000萬人次，這將增加對生活質(zhì)量和環(huán)境的壓力，因此不僅有必要提升國家形象，也有必要強調(diào)尼德蘭的廣闊而又可持續(xù)的發(fā)展。Wiebes說：“向世界傳達(dá)我們的優(yōu)勢是很重要的。” rebranding 重塑形象 refers to 指的是 revealed 公布 sustainable 可持續(xù)的 embassies 大使館 draw 使感興趣 emphasise 強調(diào) quality 質(zhì)量 initials 首字母