Chinese online video platform LeEco is reporting a 20 percent jump in net profits through the first quarter. LeEco, formerly LeTV, pulled in nearly 18 million US dollars in profit through the first 3-months. The company attributes the profit gains to its expanding user base and advertising income. LeEco recorded 410 million average daily visits in Q1, increasing by around one-third compared with a year ago. The growth in viewers also help drive its advertising income by over 60 percent. Shenzhen-listed LeEco has been around since 2004. It's since expanded into TV, smartphones and the smart auto sector, with an estimated market cap of around 15-billion US dollars.